How do you know which type of branding is right for your business? Branding isn’t one-size-fits-all; the most effective strategies are highly personalized to the companies, groups and creators using them.  The same way there are different types of logos to use for a business, there are various branding strategies a business can use to make their mark on the corporate world.

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Writers Corner branding philosophy is centered around six sigma, and applied to all of our services. Six Sigma is a systematic approach to eliminating errors. The idea is to work smarter, not harder nor whittier. Six sigma utilizes statistical methods to improve quality by minimizing variability in business processes.  Six Sigma accomplishes its goal by using two Six Sigma Methods: DMAIC and DMADV. Our design team utlizes DMADV while Quality Assurance utilizes DMAIC. ​

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Six Sigma success is based on five key principles:

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• Focusing on customer requirements

• Using extensive measurement and statistical analysis to understand how work gets done and to identify the root cause of problems (variations)

• Being proactive in eliminating variation and continually improving the process

• Involving people in Six Sigma cross-functional team

• Being thorough and being flexible

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In order to help you make the kinds of decisions necessary to create a marketable brand, we’ve broken down the main types of branding out there.

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1. Municipal Branding

2. Personal branding

3. Product branding

4. Service branding

5. Retail branding

6. Cultural and geographic branding

7. Corporate branding

8. Online branding

9. Offline branding

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There are a few essential elements to every brand strategy:

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Cohesion. Every message from your brand, every interaction from the company to a prospect or customer, needs to have the same tone and voice. If you lack a clear brand voice, it will be difficult for people to know who you are.

 

Adaptability. Being flexible while also creating cohesion may sound contradictory, but this is actually a necessity. At times, it will be important to adapt to a changing market, without losing your identity.
Involvement from everyone. For a brand strategy to be successful, it’s necessary to have buy-in from the top and participation from all levels of employees.

Purpose. Why are you in business at all? What does your brand bring to the world that no other company has to offer? This is your purpose.

Connection. Prospects and customers need to feel a connection to your brand if they’re going to buy from you. Often, there’s no rational reason for this connection: it’s driven by feelings and emotions.

Competition. Monitoring your competitors will reveal what branding strategies are likely to work with your target audience.

Acknowledgment. Your brand is nothing without its customers. Publicly expressing your appreciation will help you retain customers and show prospects what treatment they can expect if they choose your brand.