Branding
What is Branding?
How do you know which type of branding is right for your business? Branding isn’t one-size-fits-all; the most effective strategies are highly personalized to the companies, groups and creators using them. The same way there are different types of logos to use for a business, there are various branding strategies a business can use to make their mark on the corporate world.
​Our branding philosophy is centered around Six Sigma. Six Sigma is founded on the idea that working smarter, not harder nor whittier. a brands is able improve quality by minimizing variability in business processes.
In order to help you make the kinds of decisions necessary to create a marketable brand, we’ve broken down the main types of branding out there.
​
-
Municipal Branding
-
Personal branding
-
Product branding
-
Service branding
-
Retail branding
-
Cultural and geographic branding
-
Corporate branding
-
Online branding
-
Offline branding
​​​​
​​
There are a few essential elements to every brand strategy:​
​Cohesion. Every message from your brand, every interaction from the company to a prospect or customer, needs to have the same tone and voice. If you lack a clear brand voice, it will be difficult for people to know who you are.
​
Connection. Prospects and customers need to feel a connection to your brand if they’re going to buy from you. Often, there’s no rational reason for this connection: it’s driven by feelings and emotions.
​
Purpose. Why are you in business at all? What does your brand bring to the world that no other company has to offer? This is your purpose.
​
​​Competition. Monitoring your competitors will reveal what branding strategies are likely to work with your target audience.
​
Adaptability. Being flexible while also creating cohesion may sound contradictory, but this is actually a necessity. At times, it will be important to adapt to a changing market, without losing your identity. For a brand strategy to be successful, it’s necessary to have buy-in from the top and participation from all levels of employees.
Acknowledgment. Your brand is nothing without its customers. Publicly expressing your appreciation will help you retain customers and show prospects what treatment they can expect if they choose your brand.
Web Design
There is a common misconception that when you hire someone to do your website that its all one build. Wrong! There is a different breakpoint for each type of mobile device created. We make sure your build incudes 3 Cellphone Breakpoints, 1 Laptop and 1 Desktop. Additional Breakpoints priced separately.